Home

GAMEFACE : Developing Typefaces for the Xbox 360 and Other Devices

in



 

Length: 57:51

Google Tech Talks
July, 15 2008

ABSTRACT

The Xbox 360 game platform was released with a great deal of fanfare surrounding its new product design and user interface. The developers saw the need for a tight brand consistency with print, packaging, and product interface, and chose to commission a new typeface family for use throughout the brand. Steve presents the path to the Xbox 360's new look from the type designer's perspective: the evolution of the product, the design brief, the creative process, and the unique challenges of developing a font for less than optimal screen displays. Steve also discusses the business and technology of fonts, the work for the Android platform and, most importantly, why type matters in an age of multimedia and text messaging.

Speaker: STEVE MATTESON

Vote Result

----------
Score: 0.0, Votes: 0

Back to top